My Last Rolo | #MyFridayStory №252

From 1980 to 2003 the British advertising slogan for Nestlé Rolo was:

“Do you love anyone enough to give them your last Rolo?”

An award-winning ad campaign called, “Elephant” ran in the mid-1990s that played on the slogan. A young boy is seen teasing a baby elephant with his last Rolo at the zoo. The next scene is years later, the boy is a man eating a roll of Rolo’s and watching a passing parade. A now older elephant is in the parade when he sees and remembers the man. The elephant breaks through the crowd going right up to the man. His trunk taps the man on the shoulder. As the man looks up, the elephant slaps him through the face with his trunk.

“Rolo. Too good to share.”

The clever use of metaphors helps enforce the memorability of the advert. Don’t be ugly, it comes back and slaps you in the face. Everyone can relate to that. If you love chocolate, especially Rolo’s, you’ll know how hard it is to share, let alone the last one. It’s the kind of possession that you shouldn’t even ask someone to share. You’re being unreasonable by asking. There is only one answer. And you are not going to like the answer.

“My precious…”

Parting with something precious is difficult. Learning to do so willingly, takes courage. Whenever something feels like it has too much hold on you, try letting it go. This sounds so simple but it’s not. Ask anyone that’s trying to give up smoking cigarettes. Ask anyone who is holding on to what they have for fear of never having anything again. Ask the person who is living in squalor what they’d like to share. It’s difficult pouring from an empty cup.

But if you have, you should share.

It’s a stance I’ve always preferred. It helps keep me honest. It helps keep me humble. It helps dampen my ego. It makes me grateful for the little things. It leaves me in awe of the big things. It removes the clutter, leaving only what’s needed. I’m more enlightened and I travel lighter. My footprint is minimised and my presence increased. Things become uncomplicated. The truth is revealed, raw and naked. I’m more present and available. It opens my heart. It forces me to look outward.

It asks me to serve and be a blessing.

I often get it wrong. I am selfish and self-centered when it comes to the things I hold dear. I love God, He’s my money in the bank. I love my children and grandchildren, they are like my jewels. I love my friendships, they are like pearls to me. I love what I do, it’s my share certificate. I love nature, that’s like my government bonds. I have the greatest wealth in these things.

And you.

I’ll give you my last Rolo.

Have an awesome weekend and please be generous! 😄

As always, thanks for reading 🙏

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